Best for: the dog who takes off as soon as you call them!

Give your pup a hit of pure 90s nostalgia with a tag that’s built to last and made to stand out. Each tag is crafted from solid, weighty brass and hand‑stamped one letter at a time, giving it that perfectly imperfect, retro‑authentic charm.

Chunky, shiny, and full of personality, this tag is the accessory your dog would pick if they had opposable thumbs to order on your laptop.

Features:

• 40mmx25mm tag

• Solid brass (no plating, no fading)

• Hand‑stamped lettering for a unique finish

• Retro‑inspired shapes that pop on any collar

• Ages beautifully with a warm, vintage patina

Best for: Dogs who generate their own electricity.

Your dog moves fast. Like… blink and they’re already in another postcode fast.

The Zoomie Strike tag is made for pups powered by pure chaotic energy. Hand‑stamped on solid brass and shaped like a retro lightning bolt, it’s the ultimate accessory for dogs who live life at full sprint.

Features:

• 30mmx20mm petite tag.

• Solid brass tag and hardware

• Hand‑stamped lettering, every tag is unique

• Retro lightning‑bolt shape for maximum attitude

• Ages into a warm, vintage patina

please enter the name you want on front, due to size only one phone number can be stamped on the back.

Best for: Dogs who thrive on sunshine, snacks, and mild mischief.

For the dog who’s cute, chaotic, and just a little bit prickly.

The Prickle Pup tag is hand‑stamped on solid brass and shaped like a wobbly cartoon cactus, the kind you’d see on a retro arcade screen or a 90s desert‑themed sticker sheet.

Chunky, shiny, and full of personality, this tag brings instant energy to any collar.

Features:

• Hand‑stamped lettering, every tag is unique

• Retro cactus silhouette with playful wobble

• Ages into a warm, vintage patina

• 30mmx25mm solid brass tag, and D shackle bolt.

Care guide can be found on our About page

Best for: Dogs who collapse dramatically for no reason.

Meet Sploot, the tag for dogs who flop, wiggle, wobble, and melt into the floor like a warm jellybean. Hand‑stamped on solid brass and shaped like a delightfully uneven blob, this tag brings peak cartoon‑squish energy to your pup’s collar.

Chunky, shiny, and full of personality

Sploot is the accessory for dogs who are 90% vibes, 10% structural integrity.

Features:

• Solid brass for long‑lasting shine

• Hand‑stamped lettering — every tag is one‑of‑a‑kind

• Wobbly blob silhouette with maximum squish factor

• Ages into a warm, vintage patina

• 30mm tag

Best for: Dogs who love you loudly, messily, and with their whole wobbly heart.

Love isn’t perfect and that’s exactly why it’s cute. The Lopsided Love tag is a wibbly, wobbly heart made from solid brass and hand‑stamped one letter at a time. It’s sweet, scruffy, and full of personality… just like your dog.

Chunky, shiny, and proudly imperfect, this tag brings big 90s sticker‑sheet energy to your pup’s collar.

Features:

• Solid brass

• Hand‑stamped lettering, every tag is unique

• Wibbly heart silhouette with handmade charm

• Ages into a warm, vintage patina

• 30mm in size